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Copyright Policies
What is a Copyright?
A copyright is the legal right granted to an author, composer, playwright, or publisher to exclusive publication, production, sale, or distribution of a literary, musical, or artistic work.
Google's Copyright Policy
Google's policy on copyrights pertains to website content and can apply to ads, search results, and Google Groups postings. Google's policy stems from the Digital Millennium Copyright Act (DMCA). Once a copyright owner submits a form with the required information, Google will investigate the claim per the DMCA and remove the allegedly infringing material, if appropriate.
In accordance with the DMCA, ads may be removed for copyright infringement reasons. Ad disapprovals due to copyright complaints may be contested through the DMCA counter notification procedure.
Learn more about Google's copyright policy.
Copyright Claims Procedure
For Google to investigate claims of alleged copyright infringement, the copyright owner must provide the following information in a signed letter on company stationery:
Identify in sufficient detail the copyrighted work that you believe has been infringed. For example, 'The copyrighted work at issue is the text that appears on www.google.com/ads.'
Identify the material that you claim is infringing the copyrighted work listed in item #1 above. This requires you to provide the search query that you used and the URL for each allegedly infringing ad.
Provide information reasonably sufficient to permit Google to contact you (email address is preferred.)
Provide information, if possible, sufficient to permit Google to notify the owner or administrator of the web page that allegedly contains infringing material (email address is also preferred.)
Include the following statement: 'I have a good faith belief that use of the copyrighted materials described above on the allegedly infringing web pages is not authorized by the copyright owner, its agent, or the law.'
Include the following statement: 'I swear, under penalty of perjury, that the information in the notification is accurate and that I am the copyright owner or am authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.'
Your signature.
The administrator of an affected site may make a counter notification. When we receive a counter notification, we will reinstate the material in question. To file a counter notification with us, you must provide a written communication that sets forth the items specified below.
Identify the specific URLs of material that Google has removed or to which Google has disabled access. For Google Groups, identify the sender, date, newsgroup, and subject matter of all the material in question.
Provide your name, address, telephone number, email address, and a statement that you consent to the jurisdiction of Federal District Court for the judicial district in which your address is located (or Santa Clara County, California if your address is outside of the United States), and that you will accept service of process from the person who provided notification under subsection (c)(1)(C) or an agent of such person.
Include the following statement: "I swear, under penalty of perjury, that I have a good faith belief that each search result or message identified above was removed or disabled as a result of a mistake or misidentification of the material to be removed or disabled."
Your signature.
Where to Send Your Copyright Claim Letter
Copyright complaints, like Trademark complaints, should be mailed to the following address:
Google, Inc.
Attn: Google AdWords, Copyright Complaints
1600 Amphitheatre Parkway
Mountain View, CA 94043
USA
You can also fax us your letter.
In the US: 650-963-3255
Outside the US: 011-650-963-3255
Attn: Google Copyright Complaints
A copyright is the legal right granted to an author, composer, playwright, or publisher to exclusive publication, production, sale, or distribution of a literary, musical, or artistic work.
Google's Copyright Policy
Google's policy on copyrights pertains to website content and can apply to ads, search results, and Google Groups postings. Google's policy stems from the Digital Millennium Copyright Act (DMCA). Once a copyright owner submits a form with the required information, Google will investigate the claim per the DMCA and remove the allegedly infringing material, if appropriate.
In accordance with the DMCA, ads may be removed for copyright infringement reasons. Ad disapprovals due to copyright complaints may be contested through the DMCA counter notification procedure.
Learn more about Google's copyright policy.
Copyright Claims Procedure
For Google to investigate claims of alleged copyright infringement, the copyright owner must provide the following information in a signed letter on company stationery:
Identify in sufficient detail the copyrighted work that you believe has been infringed. For example, 'The copyrighted work at issue is the text that appears on www.google.com/ads.'
Identify the material that you claim is infringing the copyrighted work listed in item #1 above. This requires you to provide the search query that you used and the URL for each allegedly infringing ad.
Provide information reasonably sufficient to permit Google to contact you (email address is preferred.)
Provide information, if possible, sufficient to permit Google to notify the owner or administrator of the web page that allegedly contains infringing material (email address is also preferred.)
Include the following statement: 'I have a good faith belief that use of the copyrighted materials described above on the allegedly infringing web pages is not authorized by the copyright owner, its agent, or the law.'
Include the following statement: 'I swear, under penalty of perjury, that the information in the notification is accurate and that I am the copyright owner or am authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.'
Your signature.
The administrator of an affected site may make a counter notification. When we receive a counter notification, we will reinstate the material in question. To file a counter notification with us, you must provide a written communication that sets forth the items specified below.
Identify the specific URLs of material that Google has removed or to which Google has disabled access. For Google Groups, identify the sender, date, newsgroup, and subject matter of all the material in question.
Provide your name, address, telephone number, email address, and a statement that you consent to the jurisdiction of Federal District Court for the judicial district in which your address is located (or Santa Clara County, California if your address is outside of the United States), and that you will accept service of process from the person who provided notification under subsection (c)(1)(C) or an agent of such person.
Include the following statement: "I swear, under penalty of perjury, that I have a good faith belief that each search result or message identified above was removed or disabled as a result of a mistake or misidentification of the material to be removed or disabled."
Your signature.
Where to Send Your Copyright Claim Letter
Copyright complaints, like Trademark complaints, should be mailed to the following address:
Google, Inc.
Attn: Google AdWords, Copyright Complaints
1600 Amphitheatre Parkway
Mountain View, CA 94043
USA
You can also fax us your letter.
In the US: 650-963-3255
Outside the US: 011-650-963-3255
Attn: Google Copyright Complaints
Trademark Policies
What is a Trademark?
A trademark is a word, phrase, logo, or symbol that identifies and distinguishes a product or service from others in the marketplace. Multiple trademark owners may claim the right to the same term, as long as each owner operates in a different industry. Trademark ownership is location-based, and therefore must be obtained on a country-by-country basis.
Google's Trademark Policy
With Google AdWords, advertisers may select trademarked terms as keywords or use them in the content of the ad. As a provider of space for advertisements, Google is not in a position to arbitrate trademark disputes between advertisers and trademark owners. As stated in our Terms and Conditions, advertisers are responsible for the keywords and ad text that they choose to use. Accordingly, Google encourages trademark owners to resolve their disputes directly with the advertiser, particularly because the advertiser may have similar ads on other sites. However, as a courtesy to trademark owners, Google is willing to perform a limited investigation of reasonable complaints.
Google's trademark policy does not apply to search results, only to sponsored links. For trademark concerns about websites that appear in Google search results, the trademark owner should contact the site owner directly.
Learn more about Google's trademark policy and copyright policy.
Google's Trademark Policy Across Different Regions
When Google receives a complaint from a trademark owner for a region listed here, Google only investigates the use of the trademark in ad text. Google will not disable keywords in response to a trademark complaint in these regions.
In all other regions Google is able to investigate the use of the trademark at issue in ad text and/or keywords. Please note that Google's investigation will only affect ads served on or by Google.
Google's trademark policy in the U.S. allows some ads to use trademarks in the ad text. Trademarked terms can be used in the ad text of ads that appear to be submitted by the following:
Resellers
Informational sites
Makers or resellers of components or parts for the goods and services related to the trademark term
Makers or resellers of compatible components or parts for the goods and services related to the trademark term
The product or services from resellers must be on the ad's landing page and must be clearly available for purchase from the ad's landing page.
The ads approved to run under the US policy which contain trademarks in the ad text, if not explicitly authorized by the trademark owner, will have limited serving, showing only in the US. The ads will not show on Google sites in other countries.
A trademark is a word, phrase, logo, or symbol that identifies and distinguishes a product or service from others in the marketplace. Multiple trademark owners may claim the right to the same term, as long as each owner operates in a different industry. Trademark ownership is location-based, and therefore must be obtained on a country-by-country basis.
Google's Trademark Policy
With Google AdWords, advertisers may select trademarked terms as keywords or use them in the content of the ad. As a provider of space for advertisements, Google is not in a position to arbitrate trademark disputes between advertisers and trademark owners. As stated in our Terms and Conditions, advertisers are responsible for the keywords and ad text that they choose to use. Accordingly, Google encourages trademark owners to resolve their disputes directly with the advertiser, particularly because the advertiser may have similar ads on other sites. However, as a courtesy to trademark owners, Google is willing to perform a limited investigation of reasonable complaints.
Google's trademark policy does not apply to search results, only to sponsored links. For trademark concerns about websites that appear in Google search results, the trademark owner should contact the site owner directly.
Learn more about Google's trademark policy and copyright policy.
Google's Trademark Policy Across Different Regions
When Google receives a complaint from a trademark owner for a region listed here, Google only investigates the use of the trademark in ad text. Google will not disable keywords in response to a trademark complaint in these regions.
In all other regions Google is able to investigate the use of the trademark at issue in ad text and/or keywords. Please note that Google's investigation will only affect ads served on or by Google.
Google's trademark policy in the U.S. allows some ads to use trademarks in the ad text. Trademarked terms can be used in the ad text of ads that appear to be submitted by the following:
Resellers
Informational sites
Makers or resellers of components or parts for the goods and services related to the trademark term
Makers or resellers of compatible components or parts for the goods and services related to the trademark term
The product or services from resellers must be on the ad's landing page and must be clearly available for purchase from the ad's landing page.
The ads approved to run under the US policy which contain trademarks in the ad text, if not explicitly authorized by the trademark owner, will have limited serving, showing only in the US. The ads will not show on Google sites in other countries.
AdWords Image Ads Policy
Objective: Learn how to create image ads that comply with the image ads guidelines.
Image Ad Guidelines
Image ad policy regulates the type and quality of images that you may use in your image ads. The goal is to maintain standards for image quality and content, to ensure user satisfaction and your success.
The policy covers image ads specifications, such as ad and image quality, unacceptable image content, and image layout.
It's important to note that:
Your image ads must adhere to the policies that apply to text ads, as well as these additional policies for image ads.
Image ads are available in many languages. Here is a complete list.
Image ads are not shown on Google search results pages. Image ads are shown on some partner sites.
Guidelines summary:
Quality: Google does not allow images to be of poor quality. Images must be clear and readable. The content and purpose must be easy to understand, and all text must be clear and legible.
Deceptive Tactics: AdWords does not allow mock animated features, such as mock drop down menus, search boxes, or other functionality that does not actually work for the user. Mock dialog boxes or error messages such as those generated by windows or Internet Explorer are not allowed. Clicking on these drop downs or boxes will be registered as a click on the image ad, and thus these features are unnecessary and deceptive.
Image Ad Layout: Image layout guidelines govern the size and orientation of your ad. Image ads have specific height and width requirements, and must completely fill the area of the size you choose. Otherwise, image ads may not look correct on partner sites since images may be much smaller than the format chosen. Images cannot be rotated or inverted. Images cannot show more than one ad at a time or the same ad multiple times.
Image Ad User Bar: When your image appears on Google's partner sites, an image user bar will automatically be included. The user bar is comprised of a display URL, a link for users to give feedback to Google on the ad, and a designation that this ad is provided by Google. Since these features are already included by our automated system, you do not need to include any of them in the images you upload. Otherwise, the information will be duplicated.
Image Ad Content: Just as we do for text ads, we have guidelines for appropriate content that can appear in images. Generally, the content of image ads must be family safe, meaning the images must be appropriate for viewing by minors. Therefore, your image ad cannot contain any adult material, sexual themes, or inappropriate language. Examples of ad content that would not be approved include an ad that promotes drinking alcohol, scantily clad women, and an ad for a porn site.
Image Ad Guidelines
Image ad policy regulates the type and quality of images that you may use in your image ads. The goal is to maintain standards for image quality and content, to ensure user satisfaction and your success.
The policy covers image ads specifications, such as ad and image quality, unacceptable image content, and image layout.
It's important to note that:
Your image ads must adhere to the policies that apply to text ads, as well as these additional policies for image ads.
Image ads are available in many languages. Here is a complete list.
Image ads are not shown on Google search results pages. Image ads are shown on some partner sites.
Guidelines summary:
Quality: Google does not allow images to be of poor quality. Images must be clear and readable. The content and purpose must be easy to understand, and all text must be clear and legible.
Deceptive Tactics: AdWords does not allow mock animated features, such as mock drop down menus, search boxes, or other functionality that does not actually work for the user. Mock dialog boxes or error messages such as those generated by windows or Internet Explorer are not allowed. Clicking on these drop downs or boxes will be registered as a click on the image ad, and thus these features are unnecessary and deceptive.
Image Ad Layout: Image layout guidelines govern the size and orientation of your ad. Image ads have specific height and width requirements, and must completely fill the area of the size you choose. Otherwise, image ads may not look correct on partner sites since images may be much smaller than the format chosen. Images cannot be rotated or inverted. Images cannot show more than one ad at a time or the same ad multiple times.
Image Ad User Bar: When your image appears on Google's partner sites, an image user bar will automatically be included. The user bar is comprised of a display URL, a link for users to give feedback to Google on the ad, and a designation that this ad is provided by Google. Since these features are already included by our automated system, you do not need to include any of them in the images you upload. Otherwise, the information will be duplicated.
Image Ad Content: Just as we do for text ads, we have guidelines for appropriate content that can appear in images. Generally, the content of image ads must be family safe, meaning the images must be appropriate for viewing by minors. Therefore, your image ad cannot contain any adult material, sexual themes, or inappropriate language. Examples of ad content that would not be approved include an ad that promotes drinking alcohol, scantily clad women, and an ad for a porn site.
AdWords Link Policy
AdWords Link Policy
Objective: To learn how to create ads that comply with the link policy.
Link Policy Overview
URL stands for Uniform Resource Locator, and is commonly called a web address. There are two URLs associated with each AdWords ad: display URL and destination URL. The two types are explained below, along with the guidelines for each. Also outlined below are the requirements for the website to which your ad links.
Display URL: AdWords ads include a display URL. For example, the display URL in the ad below is 'www.books.com.'
Books
Buy a book
Read and become smarter!
www.books.com
So as not to mislead users, the display URL should give users a clear idea of the website or landing page to which they will be taken when they click on an ad. Display URLs must:
Indicate who owns the destination URL, but does not need to match the actual destination URL of the landing page exactly.
Appear to be a viable website address. It must include the appropriate extension such as '.com,' '.net,' and 'co.uk,' but 'www' and 'http://' are not required.
Represent a website. The display URL also cannot be an email address. For example, 'flowers@flowers.com' would not be allowed.
Comply with editorial policy, which will be discussed in later topics.
Here is an example of a correct and an incorrect display URL:
Correct:
Destination URL: bigbookstore.com/new/a-c.htm
Display URL: bigbookstore.com
Clicking on the ad takes users to a page within the bigbookstore.com website. Even though the display URL is different from the destination URL, it accurately represents where the user will be taken when he or she clicks on the ad.
Incorrect:
Destination URL: http://www.amazon.com/home.html/104-7002842-259
Display URL: bigbookstore.com
The display URL bigbookstore.com does not accurately represent the site to which the user will be taken, which is a page within the amazon.com domain. This is improper use of the display URL. An ad with this display URL would not be approved.
Here are some of the guidelines included in our link policy:
Destination URL: The destination URL is the web address of the landing page to which an ad will actually link. The guidelines surrounding the destination are designed to ensure users clicking on AdWords ads will find what they are looking for easily and quickly. Your ad will not be approved if your destination URL does not meet all three of the following rules:
It must link to a working website. If a user clicks on your ad but your site isn't working, you are charged for a click, but you have no chance to convert this user into a customer.
It must not link to a site that is under construction or broken. The site must have content. Otherwise, users will not find what they are looking for.
It must not require a program other than the browser to view the landing page. In other words, the destination URL must be an HTML page. Some unacceptable formats of destination pages include Adobe Acrobat and MS Word. If your site requires another program to load, not all users will be able to view your site without loading additional software. This detracts from the user experience.
Back Button: After linking to your website, the back button must work properly and return the users to the page on which the AdWords ad is located within one or two clicks.
Pop-Ups: Pop-ups are defined as any browser window that opens in addition to the original window, regardless of content, function, size, or source. When a user enters or leaves your site, no additional browser window, including pop-unders, should appear. Pop-unders are browser windows that open behind the original browser window. This policy is based on research indicating that users find pop-ups distracting, leading to a poor user experience.
Affiliate Policy: Affiliates get paid a commission to promote a merchant's website and drive traffic or create sales on that site. We allow affiliates to use AdWords advertising. Please note that we will only allow one ad for affiliates and parent companies sharing the same display URL per search query.
Please review the complete list of link policies.
Objective: To learn how to create ads that comply with the link policy.
Link Policy Overview
URL stands for Uniform Resource Locator, and is commonly called a web address. There are two URLs associated with each AdWords ad: display URL and destination URL. The two types are explained below, along with the guidelines for each. Also outlined below are the requirements for the website to which your ad links.
Display URL: AdWords ads include a display URL. For example, the display URL in the ad below is 'www.books.com.'
Books
Buy a book
Read and become smarter!
www.books.com
So as not to mislead users, the display URL should give users a clear idea of the website or landing page to which they will be taken when they click on an ad. Display URLs must:
Indicate who owns the destination URL, but does not need to match the actual destination URL of the landing page exactly.
Appear to be a viable website address. It must include the appropriate extension such as '.com,' '.net,' and 'co.uk,' but 'www' and 'http://' are not required.
Represent a website. The display URL also cannot be an email address. For example, 'flowers@flowers.com' would not be allowed.
Comply with editorial policy, which will be discussed in later topics.
Here is an example of a correct and an incorrect display URL:
Correct:
Destination URL: bigbookstore.com/new/a-c.htm
Display URL: bigbookstore.com
Clicking on the ad takes users to a page within the bigbookstore.com website. Even though the display URL is different from the destination URL, it accurately represents where the user will be taken when he or she clicks on the ad.
Incorrect:
Destination URL: http://www.amazon.com/home.html/104-7002842-259
Display URL: bigbookstore.com
The display URL bigbookstore.com does not accurately represent the site to which the user will be taken, which is a page within the amazon.com domain. This is improper use of the display URL. An ad with this display URL would not be approved.
Here are some of the guidelines included in our link policy:
Destination URL: The destination URL is the web address of the landing page to which an ad will actually link. The guidelines surrounding the destination are designed to ensure users clicking on AdWords ads will find what they are looking for easily and quickly. Your ad will not be approved if your destination URL does not meet all three of the following rules:
It must link to a working website. If a user clicks on your ad but your site isn't working, you are charged for a click, but you have no chance to convert this user into a customer.
It must not link to a site that is under construction or broken. The site must have content. Otherwise, users will not find what they are looking for.
It must not require a program other than the browser to view the landing page. In other words, the destination URL must be an HTML page. Some unacceptable formats of destination pages include Adobe Acrobat and MS Word. If your site requires another program to load, not all users will be able to view your site without loading additional software. This detracts from the user experience.
Back Button: After linking to your website, the back button must work properly and return the users to the page on which the AdWords ad is located within one or two clicks.
Pop-Ups: Pop-ups are defined as any browser window that opens in addition to the original window, regardless of content, function, size, or source. When a user enters or leaves your site, no additional browser window, including pop-unders, should appear. Pop-unders are browser windows that open behind the original browser window. This policy is based on research indicating that users find pop-ups distracting, leading to a poor user experience.
Affiliate Policy: Affiliates get paid a commission to promote a merchant's website and drive traffic or create sales on that site. We allow affiliates to use AdWords advertising. Please note that we will only allow one ad for affiliates and parent companies sharing the same display URL per search query.
Please review the complete list of link policies.
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